Digital design, Front-end development, UX/UI, E-commerce
Jan-Harm Pol, a practicing veterinarian from the Netherlands, stars in The Incredible Dr. Pol on Nat Geo Wild alongside his family and pets. Set in Central Michigan's farm country, this reality series follows Dr. Pol and the work done at Pol Veterinary Services. With their upcoming merchandise release, I was tasked to help design and build a new site that not only modernized their design but also supported e-commerce functionality.
With a limited budget and asset set, re-working the previous assets were key to the success of the new site. To modernize design of the site, we made sure to use color, space, and an updated copy arrangement to improve hierarchy.
The Dr. Pol team, working with outside vendors, had us create a Wordpress system that would support both the launch of their merch and their main food product.